"Fashion that thinks
with you"
We believe what you wear should inspire how you think. Welcome
to a movement of intentional thinkers.
OUR BEGINNING
An Investment That Keeps Paying Forward.
I am not self-made. It started at home – a family that nurtured my curiosity and never let aquestion go unanswered. Then came a coach who believed, a teammate who pushed, a commander who trusted me with lives, and mentors who told me the truth – especially when I didn’t want to hear it. They never told me what to think. They taught me how.
Those investments carried me from football fields to battlefields – and brought me home with one question I couldn’t shake: Why are so many people told what to believe but never taught how to reason?
Two principles have guided my life: “What you see and don’t address, you endorse.” And, “Invest early and often – prepare the future today.” I couldn’t walk past this problem. The world doesn’t need more opinions. It needs better questions.
Ask Better Wear exists to pay forward what was invested in me – building a community of intentional thinkers who question reflexively, reason rigorously, and decide deliberately.
Wear with intention. Question first. Decide better.
– Sheldon Morris
Founder, Ask Better Wear
OUR MISSION
We craft stylish, sustainable apparel designed to spark
new ways of thinking. Each piece is more than fashion
-it's wearable education
What we stand for
Our Values
QUESTION EVERYTHING
Championing intellectual courage and critical inquiry across divides.
UNITE THROUGH THINKING
Building an inclusive community of diverse thinkers.
LEAD WITH PURPOSE
Pioneering educational fashion to address misinformation.
EMPOWER COMMUNITIES
Equipping people with tools for better thinking
OUR vision
Where We're going
We envision a future where our frameworks are taught in classrooms, embraced by change-makers, and recognized as essential tools for navigating complexity.
A generation that questions reflexively, thinks rigorously, and engages constructively-united not by ideology, but by a shared commitment to intellectual honesty.
the movement
meet the thinkers
Join the thinker club.
Enjoy an additional 10% on top of 2026 sale discounts.
